Square or Circle? We say both!

The Hoya was born almost by chance. 

When designing her very first shoe collection in 2018, Creative Director Mariasole had created one pair of sandals with square accessories and another pair with circles. When she saw the first samples, she couldn’t decide which ones she liked the most, so tried one of each shape on her feet... and that’s when Hoya was born. 

It’s part of LPJ’s DNA to think out of the box, transforming simple relatable styles into something so unique and unexpected. 

Made in infinite textures, materials and rainbow colors, they are now one of the brand’s key symbolic shoes and worldwide bestsellers.